How Much Does a Website Cost in 2026? Real Pricing Breakdown

"How much does a website cost?" It's the first question almost every client asks us. And it's a perfectly valid one. The problem is that most agencies answer with "it depends" and leave it at that.

We'll be specific.

In this article, we'll tell you what a website actually costs, what you get at each investment level, and, just as importantly, why prices vary so much between agencies, freelancers and DIY platforms.

Quick Pricing Overview

Here are realistic prices you can expect in 2026 for professional, custom-built websites:

| Website Type | Starting Price | What's Included | |---|---|---| | Landing Page | €450 | One page, custom design, mobile-responsive, first year of hosting | | Business Website | €850 | 5-7 pages (services, about, contact, portfolio), SEO basics, contact form, first year of hosting | | Pro Website | from €1,400 | 10+ pages, custom design system, advanced SEO, integrations | | Webshop / Premium | from €2,500 | E-commerce, multi-language, advanced integrations, custom design |

These are prices for custom, professionally designed websites, not templates you fill in yourself. All packages include the first year of hosting and maintenance, with no hidden add-ons.

Landing Page: from €450

A landing page is a single page with one goal: turn a visitor into a client. That could mean a contact form, a call to action, a waitlist signup or a direct purchase.

What you get for €450:

Fully custom design, no templates, no restrictions
Responsive across all devices (mobile, tablet, desktop)
Speed optimization for fast load times
Basic SEO setup (meta tags, heading structure, schema)
Contact form or CTA tailored to your business
First year of hosting and maintenance included

Who this is ideal for:

Tradespeople and small business owners who need an online presence
New brands that want a professional first impression
Freelancers and consultants who need a digital business card
Anyone testing a product or service online before a bigger investment

A €450 landing page isn't the "cheap option." It's a smart first step. You get a professional page that works, and you can scale it as your business grows.

See examples of our landing pages in the portfolio.

Business Website: from €850

When a single page isn't enough, you move to a full business website. This is the most common choice for companies and established businesses that want a serious online presence.

What you get for €850:

Up to 7 pages with custom design (home, services, about, contact, gallery/portfolio)
Full creative freedom in design
SEO optimization on every page (title, meta, sitemap, schema)
Contact form with email notifications and Google Maps integration
Speed and performance tuned for Google Core Web Vitals
First year of hosting and maintenance included

Why prices vary:

Cost increases based on the number of pages, design complexity, animations, multilingual support and special features (blog, project filtering, price calculator, etc.). For projects with 10 or more pages and a more complex build (custom design system, advanced SEO, CRM or booking integrations), we offer our Pro package from €1,400.

Who this is ideal for:

Established businesses that want a professional online presence
Companies with multiple services that need detailed descriptions
Businesses that want to rank on Google for local searches

Want to see what this looks like in practice? Browse some of our web design projects.

Webshop: from €2,500

Selling products? Then you need a webshop: an online store with a catalog, cart and payment system.

What you get for €2,500+:

Webshop on Shopify, WooCommerce or a custom platform
Product catalog with categories and filters
Shopping cart and secure checkout with payment processor integration (cards, bank transfer)
Order and inventory management
Multi-language support (hreflang, translations, localization), important if you sell outside Croatia
Advanced integrations (CRM, ERP, payment processors, shipping)
Technical SEO and AI search optimization with structured data for products
First year of hosting and maintenance included

Why a webshop costs more:

A webshop isn't just "a website with a buy button". It's a full system that manages transactions, inventory, shipping, customer accounts and, increasingly, sales across multiple languages and currencies. Each of those features requires time to build, test and configure. The €2,500 starting price covers all of that, plus the first year of hosting.

Who this is ideal for:

Manufacturers and makers who want to sell directly to customers
Local shops expanding into online sales and cross-border markets
Brands growing from physical to online retail

What About Free Tools? Wix, Squarespace, WordPress.com?

Honest answer: for some people, they get the job done. If you're a hobbyist or just testing an idea, a DIY tool might be enough.

But there are clear trade-offs:

Limitations of DIY tools:

Design is restricted: you're working within a template used by thousands of other sites
Speed is often an issue: templates come with bloated code that slows your page down
SEO is surface-level: basic optimization exists, but advanced SEO needs expertise
Your time has a cost: if you spend 40 hours building a site, that time has real value
Monthly fees add up: hosting, domain, premium template, plugins. After a year you've paid more than a professional build

A professional website from €450 to €850 with the first year of hosting included has no monthly platform fees, is fully yours, and is built to perform, not just to exist. After year one, the annual hosting and maintenance renewal is €100. That's it.

What Affects the Final Price?

Every project is unique, but here are the main factors:

Number of pages: more pages means more design, copy and optimization
Design complexity: custom animations and interactions take more time
Functionality: blog, filters, multilingual support, calculator, booking system, e-commerce
Content: do you need help with copywriting or do you have content ready?
Timeline: rush projects require schedule reorganization
Integrations: CRM, ERP, payment processors, shipping. Each connection is extra work

What Does Working With Us Look Like?

Free consultation: we discuss your goals and needs
Quote: you receive a clear proposal with a detailed scope
Design: we create a custom design for your review before development
Development: we build the site with a focus on speed, SEO and conversions
Launch: we deploy the site and make sure everything works
Support: the first year of hosting and maintenance is included. We don't disappear after launch

Ready to take the first step? Contact us for a free consultation.

Conclusion

Building a website doesn't have to be expensive or complicated. A €450 landing page might be all you need to start. An €850 business website covers the needs of most companies. And a €2,500 webshop opens an entirely new sales channel, with multi-language support, advanced integrations and a year of hosting included.

The most expensive website is the one you don't have, because every day without an online presence is a day potential customers can't find you.

Have questions about pricing for your specific project? Get in touch. We offer free consultations and clear quotes with no hidden costs. Check out our projects or learn more about our services.